This campaign about the Post-Pandemic World underlines that STAY HOME will soon be a thing of the past.
The CONTACT ME story is built around the metaphorical “cleansing” before entering a new, post-pandemic world. The young man dressed from the brand’s spring-summer collection, strips naked to enter the seething waterfall as in purgatory. Contact me, touch me – an unequivocal call to leave memories of 2020 in the past.
“The optimistic news about the start of mass vaccinations around the world did not leave us indifferent. The hope that the pandemic will be a thing of the past in the near future inspired the story of a small rebirth. This is a story about each of us who missed hugs, touches, travels and many usual things ”- this is how Ludovic Floreac – the creative director of the brand – commented on the campaign.
The presented Spring-Summer 2021 collection are made from recycled cotton and viscose on 65%.
